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The Shopify Blog
Practical tips on store speed, design and selling more, from someone who builds and tests Shopify stores every day.
What testing banking apps taught me about building Shopify stores
Before I built Shopify stores, I spent my days trying to break banking and healthcare software. Those habits now protect every store I launch.
Why your Shopify store is slow (and the fixes that actually matter)
Speed scores can be confusing. Here are the real reasons most Shopify stores feel slow, and the fixes worth your time, in order of impact.
The pre-launch QA checklist I run on every Shopify store
The exact checklist I run before any Shopify store goes live, from checkout and shipping to emails, mobile layouts and the details customers notice.
Anatomy of a Shopify product page that sells
A product page has one job, to help the right person feel confident enough to buy. Here's how I structure product pages, section by section.
Free or paid? How to choose the right Shopify theme for your brand
Your theme shapes your store's speed, design and running costs for years. Here's how I help clients choose, without getting dazzled by demo stores.
9 questions to ask before hiring a Shopify developer
Hiring the wrong developer is expensive and stressful. Ask these nine questions first, and you'll quickly see who will actually take care of your store.