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Case studies of well-known Shopify stores: what they do well, and what I'd test next.
Reference: Allbirds, comfort and sustainability at the center of the store
A detailed look at allbirds.com, a large Shopify footwear store, and how it organizes a big catalog, reduces the risk of buying shoes online and keeps the brand story light. Not my client work.
Reference: Brooklinen, turning trust signals into a sales tool
A detailed look at brooklinen.com, a Shopify bedding and bath brand that sells a 'feel it first' product online by stacking guarantees, reviews, bundles and campaigns. Not my client work.
Reference: Death Wish Coffee, a bold brand that sells through personality
A detailed look at deathwishcoffee.com, a Shopify coffee brand that combines limited drops, merch, bundles, subscriptions and rewards to turn coffee buyers into repeat fans. Not my client work.
Reference: Rothy's, making a practical benefit the hero
A detailed look at rothys.com, a Shopify brand selling washable shoes and bags made with recycled materials, and how it handles a catalog with colour, size and width on every product. Not my client work.
Reference: Gymshark, a store built around product drops and community
A detailed look at gymshark.com, a fast-moving Shopify fitness apparel brand that merchandises by named collections, athlete collaborations and trends. Not my client work.
Reference: Ruggable, solving a real-life problem on the homepage
A detailed look at ruggable.com, a Shopify home brand selling machine-washable, stain-resistant rugs for homes with kids and pets, and how it makes a bulky product easy to buy online. Not my client work.